PayMyDineProfiles
Keep useful guest information together so the relationship can become more contextual.
Guest CRM, Marketing & Growth
Build a usable guest record from visits, orders and feedback.
Use 6 growth tools - profiles, loyalty, offers, campaigns, feedback and retention - to understand engagement and plan relevant follow-up where consent and data rules allow.
PayMyDineGuest CRM, Marketing & Growth
Loyalty
Support repeat visits with a clearer view of guest engagement.
Offers
Use relevant offers to support stronger guest relationships.
Campaigns
Connect guest context with campaigns built around the restaurant audience.
Guest relationships
Build the guest profile from real restaurant interactions.
Connect visits, orders, preferences and loyalty activity to understand the relationship beyond one table or transaction.
See the 5-step operating flow
Guest relationships
Use feedback to decide the next retention action.
Combine feedback, offer response and visit frequency to choose whether the next action is service recovery, loyalty or a relevant campaign.
See the 5-step operating flowGuest CRM and growth scope
Six growth capabilities connect guest identity, engagement and repeat visits.
Growth outcomes depend on consent, profile quality, restaurant execution and the measurement data available.
growth capabilities
Profiles, loyalty, offers, campaigns, feedback and retention form the current guest-growth scope.
role perspectives
Guest, service staff, management and marketing or ownership use different parts of the relationship.
lifecycle steps
Identify, understand, segment, engage and measure create a practical guest-growth loop.
guest relationship
Visit, order and feedback context can contribute to one profile where identity and consent allow it.
From visit context to a repeat-visit measure
How restaurant interactions become useful guest relationship data.
The workflow should improve relevance without turning every guest interaction into an indiscriminate marketing record.
Identify the guest or visit
Capture the available identity, visit or table context using the configured guest journey and consent rules.
Attach useful interaction data
Connect orders, offers, loyalty activity or feedback to the relationship where the data is available and appropriate.
Create practical segments
Group guests by relevant behaviour or relationship criteria instead of sending the same message to everyone.
Run an offer or campaign
Use the configured loyalty, offer or campaign tools around a defined audience and objective.
Measure the return signal
Review redemption, feedback, repeat visits or other agreed outcomes against the original audience and period.
What each role sees
Guest growth depends on the restaurant experience as well as the campaign screen.
Profiles and offers are useful when service staff context, management decisions and guest consent remain aligned.
Guest
Receives a relevant loyalty, offer, feedback or ordering experience through the configured touchpoint.
Service staff
Uses appropriate guest context to support service without exposing unnecessary profile or campaign administration.
Manager
Reviews feedback themes, service issues and campaign effects alongside the restaurant operation.
Owner or marketing
Defines segments, offers, campaigns and retention measures based on available guest and visit data.
Measure the workflow
Measure whether the relationship becomes identifiable, relevant and repeatable.
Do not claim a retention or revenue lift until the audience, baseline, period and attribution method are documented.
Identified-guest rate
Measure the share of eligible visits connected to a usable guest identity under the configured consent model.
Repeat-visit rate
Compare guests who return within an agreed time window using a consistent identity and visit definition.
Offer redemption
Track redemptions against the eligible audience and campaign period rather than total restaurant traffic.
Feedback response
Measure completed feedback requests and review themes against the visits or audiences invited to respond.
Configuration and data requirements
Guest growth requires clear consent, identity and attribution rules.
The relationship model should be understandable to the guest and auditable by the restaurant.
Guest consent and data-responsibility modelProfile fields and identity-matching rulesVisit, order, loyalty and feedback data sourcesAudience and segment definitionsOffer or campaign eligibility and redemption rulesRepeat-visit and campaign-attribution measurement method
Practical questions
What to clarify before choosing the scope.
The exact answer can depend on the restaurant setup, selected modules and connected systems.
Is this the same as table QR payment?
No. The payment product covers the transaction journey; this product area focuses on profiles, loyalty, campaigns, feedback and retention.
Must every guest create a profile?
No. Profile creation and identification depend on the configured journey, guest choice and applicable consent rules.
Can order history support segmentation?
Yes, where identity, order data, permissions and the selected guest-growth modules make that context available.
Does a campaign guarantee repeat visits?
No. Campaign and retention performance must be measured against a defined audience, baseline and comparison period.
6 CRM and growth tools
Move from an anonymous visit to relevant follow-up.
Profiles can connect visit history, order preferences, loyalty activity, campaign response and feedback so the next message has a clear reason.
ProfilesLoyaltyOffersCampaignsFeedbackRetention
Map the real operation
Want to explore Guest CRM, Marketing & Growth?
We can walk through profiles, loyalty, offers, campaigns, feedback and the guest signals that can support retention.